Posted by geemiz | Posted in Saving & Investing | Posted on 29-10-2012
Tags: Accounting, Blogging
How many times have you felt that sense of anticipation to cash out or swipe your credit card to purchase attractive marked-down items at the mall? Long-awaited discounted items are strategically displayed at check-out counters or sold in a buy-one-get-one deal to entice consumers. You walk in a store and suddenly find yourself picking items not even in your list to buy.
For Cyril dela Cruz, accountant at the Ramon Aboitiz Foundation Inc. (RAFI) Micro-finance, impulsive buying exploits our impulses to buy our wants for instant gratification. Oftentimes, she said, it occurs when one spots something that stirs a particular passion in him/her.

